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(More customer reviews)Ostensibly a history of the department store in America, this book is a revelatory primer for those wishing to understand the origins and growth of the culture of comsumerism in the United States. As Leach convincingly documents, consumerism is an artificial, carefully crafted construct clearly traceable to particular people and places in our history. Their paradigm of consumption, Leach further shows, is one that has come to consume American culture in general--and, increasingly, world cultures beyond it.
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