Average Reviews:
(More customer reviews)This book is great for everyone from the beginner to the seasoned sales forecaster.
I browse it every now and again to remind myself that there are fundamentals to this business, and we know how costly veering from those can be.
It's a fast read, and I highly recommend it to those doing site selection.
Click Here to see more reviews about: The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)
Written by an expert with 20 years of experience incommercial site evaluation, The Site Book is a practical book thattakes a logical and process-oriented approach to siteevaluation. Built around dozens of real-life examples of sites thatwork, sites that don't - and all the reasons why - this book exploresthe dynamic and sometimes complex relationship between site featuresand other factors that will ultimately determine the success of anyrestaurant or retail location. The Site Book features: In depth discussion of the major areas affecting a siteevaluation including customer sources, usage patterns, demographicreports, day parts, linkages, drop-in features, physical surroundings,image, trade area, growth strategies, competition, and cannibalism. A step-by-step guide through the site evaluation process using aunique site evaluation worksheet. Strategies for measuring and weighting the relative importance ofeach site feature and calculating a final site score. Practical tips for specific concepts and varying marketconditions - such as opening a first destination in a new market,adding a second store, or backfilling in a saturated market. Strategies for site selection in competitive markets where thebest locations are in short supply.
