Average Reviews:
(More customer reviews)It doesn't appear that the reader from Los Angeles read this particular book; it seems he/she simply took this space as an opportunity to rant about Andrew Ross and other vaguely related issues. Ross's book is a nuanced look at the peculiar culture of the new media workplace, just as the golden years began to fade. Considering that Ross was not actually an employee of Razorfish, the main company in his case study, his perspective is surprisingly sensitive. After spending the dot-com golden years in San Francisco and Silicon Valley, I was prepared to scoff at an outsider's interpretation of what the new media workplace was like, and how it felt to be an employee of that workplace. I was further prepared to roll my eyes at his choice of exploring New York's new media world rather than making the trip to the heart of it all, the San Francisco Bay Area. But in the end I was impressed: he explains his reasons for choosing New York, and they make sense. And he hits the nail on the head in terms of what was most odd and most interesting--as well as most consequential--about the feel-good, creative, ambitious new media work environment. The book grows significantly more "readable" after the first few chapters give way to more anecdotal scene-setting and conversations with Razorfish employees.
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