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(More customer reviews)The Handbook of Strategic Public Relations & Integrated Communications is an excellent resource for both new and experienced PR and communications professionals. You will love it for: the concrete and practical real-world (and all over the world) examples, the original and implementable guidelines and tips, the explanations of the theory (without being too theoretical!), and the thoughtful analysis of future trends by highly respected professionals and academics. If you don't have time to take a course, then read this book!
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:
Crisis management
Marketing public relations
Client-agency relationships
Environmental public relations
High-tech PR
And more!
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