The Small Business Owner's Manual: Everything You Need to Know to Start Up and Run Your Business Review

The Small Business Owner's Manual: Everything You Need to Know to Start Up and Run Your Business
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(More customer reviews)
I operate a media-related business and let's just say I like dealing with
people more than some of the nitty-gritty details of running a business.
Since my business is growing I needed advice in many different areas like
hiring employees or contractors, getting my accounting finished, finding an
attorney/partner and all of the different taxes that must be reported and
paid. Believe me all of this can be a headache to those who just want to
concentrate on a business they are passionate about, so I like this book
because it gets down to details without going through a lot of obvious or
useless information. The author (Joe Kennedy) also provides a lot of
comments on how these things really manifest in the real-world. For example
he explains about how some taxes should be reported and paid exactly on time
to avoid problems, but he gives examples of others where business owners can
fudge a little. This alone can pay for the book many times over.
I also like how the information is organized. Everything is explained in
macro terms as each section begins, but then heavy-duty details follow. So
you can open up to just about any section (for example payroll taxes or
medical savings accounts) and get right into it. Finally get ready because
the book is thick with information but the writing style makes it easy to
follow. I recommend reading one chapter per day over two weeks and this
will allow time to think about all of the new information overnight.
The only problem I saw with the book is that the chapters on Hiring/Firing
and Taxes were maybe a bit too long but who can complain for getting too
much information? This is not one of those "feel-good" cheerleader type
business books, but instead offers lots and lots of practical information
that you will need every day.
The web site [...] is also useful especially
as they add more and more documents to the document downloads section.
Readers get free access to the goodies on this site.
Jeff Heckler, The Solutions Group


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An Owner's Manual provides fast, practical and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly lookup information in the midst of a crisis. For example: * Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. * Weigh the pros and cons among 8 legal structures, from corporations to LLCs. * Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. * Develop a powerful business plan in half the time. * Learn to sell products and services by considering 10 possible sales and distribution channels. * Discover the latest trends to quickly and inexpensively set up a web-site and e-store. * Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. * Get a quick overview of the 14 top forms of business insurance including workers comp and medical. * Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. * Understand the legal side of hiring, firing, and managing employees and contractors. * Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included. * Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud. * Lots more too!

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