Average Reviews:
(More customer reviews)As a writer and speaker on creativity-related topics, I've been a long-time admirer and fan of Stefan Mumaw. His Creative Caffeine books are amazing works, chock-full of fun, meaty exercises for ideation.
So I had high expectations for this new book. And Mumaw didn't disappoint. His seven-step process for determining the monster level for ideas is dead-on. I especially liked his discussion on the steps of Emotional Response and Storytelling. Storytelling is the secret ingredient of big ideas -- as Mumaw puts it: "In every monster idea we've examined in this book, there are primary elements of story present because story is the 'sticky' quality to each of the campaigns."
This Monster Ideas book is sticky itself because it's loaded with stories -- pertinent, entertaining stories that bring to life all of Mumaw's steps and each of his points about developing important ideas and bringing them to life.
And Mumaw speaks from experience -- he's not some ivory-towered college professor drawing from theories but rather an in-the-trenches designer and ad guy who is daily fighting the good fight to deliver winning ideas to the brands, products and clients he serves. This is real-world stuff coming to you from a real-world participant in the world of creativity.
Buy this book. You'll have fun with it and be better off for it.
Click Here to see more reviews about: Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness
The latest from the author of the bestselling Caffeine for the Creative Mind
How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out.
This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably.
Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals
A proven method for determining if an idea will be a "big idea," or else will die a painful death
Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond
Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!
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