
Average Reviews:

(More customer reviews)Explores fascinating, challenging and modern concepts and examples that academic and nonacademic readers can understand and appreciate. An inspiring way of thinking about the many connections among media, communication and culture. What makes this book so special is the original and provocative content and reader-friendly style. Lull guides the reader from basic concepts like ideology and the active media audience to sophisticated ideas like symbolic power, transculturation, and the superculture. This book sparks new ways of thinking globally about communication and culture and how media plays a role in both. Highly recommended.
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