The Business of Children's Entertainment Review

Average Reviews:

(More customer reviews)This book is good as a history of the children's market in the United States.
However, I was looking for a summary of the psychological ploys which are used in the market, so I was somewhat disappointed.

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Since the 1980s the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing and television characters. Drawing on historical background and case studies, this book looks at the development of children as targets of the media and commercial industries and examines the economic and social forces that have defined the evolution of children's entertainment. This volume should be of interest to professionals and students in media studies, mass communication and related fields, as well as readers interested in contemporary children's culture and the content of children's programming.

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