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(More customer reviews)At first, i thought the book was too negative, and actually discouraging to winery-ownership aspirations("You can make a small fortune in the wine business, provided you begin with a large one." HA HA). But as I read other books, I realized the author's purpose: There were just too many people gettin' into the "wine biz" for purely romantic reasons, without an ounce of outdoor/ag/technical/marketing knowledge. It's not hard to "love" wine; many people do. Neither is it hard to love fast cars, but I wouldn't think of operating a sports car dealership. And yes, from first-hand experience, it is VERY expensive to start up a winery. For anyone considering getting into the winery business, this book is worth buying even if only for the wonderful Appendix: an excellent collection of forms, worksheets & resources that every winery operator, or anyone thinking of owning a winery, should definitely include in their personal library.
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Making the dream a reality... For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot's Guide to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
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