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(More customer reviews)This excellent guide should be on every professional musician's bookshelf. In 'The Self-Promoting Musician, 2nd Edition', Peter Spellman clearly describes the extraordinary changes happening in the music industry and the career opportunities these create. Mr. Spellman explains how to create business and marketing plans that work, setting up your business, starting a record label, networking, promo and PR, booking gigs, using the media and the Internet, etc. 'The Self-Promoting Musician, 2nd Edition' is accessible, practical, and full of useful resources. Very highly recommended.
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This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: * How to write a business plan, create press kits, sharpen your business chops * Using the Internet to promote your music * How to customize your demos for maximum exposure * Secrets to getting your music played on the radio * 12 things you can do to get the most out of every gig * The most comprehensive musician's resource list on the planet, updated continually online!
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