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(More customer reviews)Frankly, I did not know what to expect as I began to read this book. (The use of "The" in the subtitle is somewhat misleading.) Having read it, I consider this to be among the most enjoyable as well as most informative books about business I have read in recent years. Referring to a collaboration with David Grubin to produce a CNBC documentary, Means explains that "we followed the money to the personalities -- both definitive and representative -- that have dominated the last thousand years of business, and to some of the most defining and colorful events of the millennium." The personalities are Sir Godric, Cosimo de' Medici, Philip II, those involved with "Tulipmania", James Watt and Matthew Boulton, those involved with the Transcontinental Railway, J. Pierpont Morgan, John D.. Rockefeller, Henry Ford, Robert Woodruff, the key players involved in the merger which created Time Warner, and Bill Gates. Here are brief comments by Means on a few of the individuals and situations which are the focus of his attention throughout this book:
"Born at a time when capital accumulation for the peasantry was nearly unthinkable, [Godric] was nonetheless a model of modern wealth creation: an up-from-the-bootstraps capitalist who transformed the hand fate had dealt him."
"Cosimo helped to create a world that revolved not around God but around a society with man at the center. After five hundred years, power was shifting from the men of the Church to the men of business."
"Gifted with unprecedented mineral wealth, [Philip} had set out to reverse the flow of history rather than look forward and embrace growth, and history has judged him accordingly."
"James Watt is known to us as the father of the Industrial Revolution, and indeed the steam engine he brought to such perfection is the [italics] defining invention of the movement....He needed a partner [Boulton] to transform his genius into a product and to bring the product to a market where fortunes were waiting to be made....The steam engine [developed by Watt and promoted by Boulton] that would power the first locomotive would radically alter transportation across England and throughout Europe. Across the ocean, it would even pull a continent together. But its invention and manufacture would be left to other minds and hands."
"Throughout the last millennium, it was control that created fortunes: control over the oceans or railroads, the highways or the airwaves. At the start of the new millennium, it's still control -- this time over cyberspace, the new wealth machine. Some things never change but here's the difference: This road to riches is open to everyone."
I include these brief excerpts to suggest both the style and thrust of Means's presentation of material. As Grubin correctly points out in the Foreword, "Scientists and politicians, artists and scholars, all contributed to the millennium of change, but the world's businessmen -- its bankers and industrialists, merchants and entrepreneurs -- were a powerful driving force behind the stunning transformation." Means is to be commended for so skillfully guiding his reader through this immensely interesting process. Those who share my high regard for this book are urged to check out Mokyr's The Lever of Riches.
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